Legal

Terms of Service

Last updated: September 16, 2026

The short version: you own what you put in, we own the platform, you pay for what you use and can cancel anytime, you are responsible for your business and your customers, we are responsible for running the Service with reasonable care, and our liability is capped at what you paid us in the last year. Customer Accounts and Email Marketing are in beta. Nebraska law applies.

1. The Agreement

These Terms of Service (the “Terms”) are a binding agreement between Good Life Advertising, doing business as Fleet Market, of Blair, Nebraska (“Fleet Market”, “we”, “us”), and the business that creates an account or uses the Fleet Market platform (“you”, “Customer”). The platform includes fleetmarket.us, the dealer, distributor, and manufacturer dashboards, the storefronts and embeds we host on your behalf, the companion applications, and the related APIs (together, the “Service”).

You accept these Terms by creating an account, by clicking a button that references them, or by using the Service. If you accept on behalf of a company, you represent that you have the authority to bind it, and “you” means that company. If you do not agree, do not use the Service.

The Service is offered to businesses in the equipment industry: dealers, distributors, manufacturers, and the people who work for them. It is not offered to consumers and you may not use it for personal, family, or household purposes. Your customers who visit a storefront we host for you are not parties to these Terms; their relationship is with you, and their use of your storefront is covered by our Privacy Policy and by whatever terms you post for them.

Our Privacy Policy (fleetmarket.us/privacy) and Refund Policy (fleetmarket.us/refund) are part of these Terms. If they conflict with these Terms, these Terms control, except that the Privacy Policy controls on how we handle personal information.

2. The Service

Depending on your plan, the Service lets you publish a business website from our templates, run inventory, rentals, service scheduling, quotes, events, hiring, team directories, marketing email, and customer accounts, embed those modules on a website you host elsewhere, and connect to the distributors and manufacturers you work with. Each capability is described on fleetmarket.us/pricing and in your dashboard.

We improve the Service continuously. We may add, change, or remove features, templates, and integrations, and change how the dashboards look and work. If we remove a feature you pay for and offer no substantially similar replacement, we will tell you at least 30 days in advance and you may cancel that part of your subscription for a prorated refund of any prepaid, unused fees.

We host your storefront on a fleetmarket.us subdomain, and on your own domain when you connect one. You are responsible for your domain registration and DNS. Embeds you place on a website hosted elsewhere depend on that website and its host, which we do not control.

3. Accounts, Seats, and Security

You must give accurate account information and keep it current. You must be at least 18 years old to create an account. Each person who uses your account must have their own login (a “seat”); sharing a login between people is not permitted. Your plan sets how many seats you may have and which roles you may assign them.

You are responsible for everything done through your account and its seats, whether or not you authorized it, until you tell us the account has been compromised. Keep your credentials confidential, use the role system to limit what each seat can do, remove seats when people leave, and email security@fleetmarket.us as soon as you suspect unauthorized access.

Distributor and manufacturer accounts may connect to dealer accounts that agree to the connection. What a connected account can see is described in the Privacy Policy (Section 6) and in the dashboard when you accept a connection. Either side may end a connection at any time.

4. Subscriptions, Fees, and Payment

Plans and renewal

Paid plans are billed in advance, monthly or annually, at the prices shown at checkout. Website plans are priced by the base website plus the modules you add; module-only plans are priced by the number of active modules; the Email Marketing add-on is priced by sending volume and billed as its own subscription. Subscriptions renew automatically at the end of each billing period until you cancel.

Payments are processed by Stripe. By subscribing you authorize us and Stripe to charge your payment method for the recurring fees, any usage-based charges (such as email overage), and applicable taxes. You must keep a valid payment method on file while you have a paid subscription.

Changes, cancellation, and refunds

You may add or remove modules at any time from your dashboard. Additions take effect immediately and are prorated for the remainder of the billing period; removals take effect at the end of the current period. You may cancel at any time; cancellation takes effect at the end of the current billing period and your storefront and dashboard stay available until then. Refunds are governed by our Refund Policy.

We may change our prices. Price changes apply to your next renewal, and for an increase we will give you at least 30 days’ notice by email before it takes effect. If you do not want to pay the new price, cancel before it applies.

Non-payment

If a payment fails, we will retry it and notify you. While an invoice is past due we may restrict paid features, and if it stays unpaid for 14 days we may suspend the account and take the storefront offline. If it stays unpaid for 60 days we may terminate the account under Section 14. You remain responsible for fees accrued before termination.

Taxes

Our fees exclude taxes. You are responsible for any sales, use, VAT, or similar taxes on your subscription, other than taxes on our income. If we are required to collect a tax, it will be added to your invoice.

Free, trial, and sponsored accounts

We may offer free trials, demo sandboxes, promotional pricing, or accounts sponsored by a distributor or manufacturer. Those accounts are subject to these Terms, plus any terms shown when the offer is made. We may end a trial or demo sandbox at any time, and sandboxes are deleted on the schedule shown when you start one. A sponsored account may lose its sponsorship if the sponsor ends it; we will tell you and give you the option to subscribe directly before anything is switched off.

5. Your Content

“Your Content” is everything you and your seats put into the Service: inventory listings, photos, videos, documents, prices, business details, customer records, email campaigns, forms, job postings, event listings, uploaded fonts, and site configuration. You own Your Content. We claim no ownership of it.

So that we can run the Service, you grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, display, transmit, process, and create technical derivatives (such as thumbnails, search indexes, and PDF renderings) of Your Content, only as needed to provide the Service to you, to keep it secure, and as the Privacy Policy allows. This license ends when Your Content is deleted from the Service, except for backup copies that are purged on their normal schedule.

You represent and warrant that you have every right needed to use Your Content on the Service and to grant the license above, including that:

  • You hold the rights to every photo, video, logo, document, and text you upload, or a license that permits its use on a public website.
  • Any font file you upload is licensed for web embedding on your storefront. A desktop font license does not usually permit this; check before uploading.
  • Any manufacturer or distributor name, logo, product image, or specification you display is one you are authorized to use, for example as an authorized dealer of that brand.
  • Your listings, prices, availability, specifications, and business information are accurate and not misleading.
  • Your Content does not infringe or misappropriate anyone’s intellectual property, privacy, or publicity rights, and does not violate any law.

We may remove or disable Your Content that we reasonably believe violates these Terms or the law, or on receipt of a credible infringement notice. Where practical we will tell you and give you the chance to fix the problem first.

6. Your Responsibilities

The Service is a tool. You run the business, and you are responsible for how you use it and for what your customers receive. In particular you are responsible for:

  • Compliance with the laws that apply to your business: consumer protection, advertising, pricing and disclosure rules, equipment and rental regulations, sales tax, employment law for job postings, and the recordkeeping your industry requires.
  • Marketing consent. If you use the Service to send email or text messages, you are responsible for obtaining and keeping proof of the consent each law requires (for example CAN-SPAM, the TCPA, and state telemarketing rules), for honoring unsubscribe requests, and for the content of every message. We provide the tools; the consent is yours.
  • Your own terms with your customers: rental agreements, deposit and refund terms, service authorizations, warranty statements, financing disclosures, and event ticket terms. We are not a party to those agreements.
  • The accuracy of what you publish. A quote, price, or availability shown on your storefront is your offer to your customer, not ours.
  • Reviewing anything the Service drafts for you, including AI-generated copy, before you publish or send it.
  • Keeping your own copies of Your Content. The Service is not a backup or archive. Export tools are provided in the dashboard and on request.

Accessibility

We build our templates and dashboards with accessibility in mind and work toward WCAG 2.1 AA in the parts of a storefront we control: template markup, navigation, forms, and controls. You are responsible for the accessibility of what you add: image descriptions, document uploads, color choices you make in the customizer, embedded third-party content, and text you write. Accessibility of your storefront to your customers is a shared responsibility on these lines, and we will work with you in good faith on any accessibility complaint.

7. Payments You Collect Through the Service

Some modules let you collect money from your customers: rental deposits, event tickets, and storefront checkout. Those payments run through a Stripe account that you own and connect to the Service (Stripe Connect). When you connect it you agree to Stripe’s Connected Account Agreement, and Stripe, not Fleet Market, holds and pays out the funds.

Fleet Market is not a party to any transaction between you and your customer. We do not sell, rent, or service equipment, and we make no promise to your customer about it. You are solely responsible for fulfilling what you sell, for refunds and deposit returns, for disputes and chargebacks, and for any fees Stripe charges on those transactions. Where we charge a platform fee on a transaction, the fee is disclosed in the dashboard before you enable that feature.

8. Acceptable Use

You agree not to, and not to let anyone using your account:

  • Use the Service for anything unlawful, deceptive, or fraudulent, including listing equipment you do not have the right to sell or rent.
  • Send spam, or send marketing messages to people who have not consented or who have opted out.
  • Upload malware, or attempt to probe, scan, or test the vulnerability of the Service or breach its security or authentication.
  • Access another customer’s account or data, or attempt to see data the role system does not grant you.
  • Scrape, crawl, or bulk-extract data from the Service or from other customers’ storefronts, other than your own data through the tools we provide.
  • Copy, resell, sublicense, or reproduce the Service, its templates, or its designs outside the Service, or build a competing product from them.
  • Reverse engineer the Service except where the law expressly allows it despite this clause.
  • Use the Service to store or process regulated data it is not designed for, such as payment card numbers outside Stripe, health records, or government identifiers, except business tax identifiers where the Service asks for them.
  • Interfere with the Service or place unreasonable load on it, including through automation that circumvents rate limits.
  • Misrepresent your affiliation with any manufacturer, distributor, or brand.

We may investigate suspected violations and may suspend an account, a seat, a storefront, or a feature while we do. Section 14 describes suspension and termination.

9. Beta Features

Some features are offered while still being finished. They are marked “Beta” in the dashboard, on the pricing page, or in these Terms. As of the date above, the Customer Accounts module and the Email Marketing add-on (including campaigns, journeys, audiences, templates, and marketing analytics) are beta features.

Beta features are provided as-is. They may be incomplete, may change without notice, may be withdrawn, and may have defects. They are excluded from any service-level commitment and from any warranty we might otherwise give, and our liability for a beta feature is limited to the amount you paid specifically for that feature in the three months before the claim. We do support beta features, and we want to hear about problems: support@fleetmarket.us.

If you give us feedback on a beta feature or anything else, you grant us the right to use it without restriction or payment. We will not identify you as the source without your permission.

10. AI Features

Some parts of the Service use artificial intelligence to draft copy, suggest categories, or summarize feedback. The Privacy Policy (Section 4) describes exactly which features, what data they see, and the provider we use. AI output can be wrong. It is a draft for you to review, and you are responsible for anything you publish, send, or rely on. We do not use Your Content to train AI models.

11. Third-Party Services

The Service is built on and connects to services we do not control, including Stripe (payments), Supabase (database and storage), Vercel (hosting), Resend (email delivery), Anthropic (AI), Sentry (error monitoring), and the mapping, font, and QR providers listed in the Privacy Policy. Their availability affects ours. Their terms apply to your use of their services through ours, and we are not responsible for their acts or omissions beyond what Section 16 provides.

Integrations you choose to connect, such as a manufacturer’s product feed, a distributor connection, or an external project-management tool, are governed by that party’s terms as well as these. We may suspend an integration if it stops working or the provider changes its terms.

12. Our Intellectual Property

Fleet Market owns the Service: the software, dashboards, templates, designs, layouts, embed code, documentation, and everything we create to run it, together with all improvements and all intellectual property rights in them. Templates include those built to resemble a customer’s existing website: the resulting template code and design system are ours; your logos, photos, text, and trademarks in it remain yours.

While your subscription is active, we grant you a limited, non-exclusive, non-transferable license to use the Service and to display our templates as part of your storefront. The license ends when your subscription ends. You may not use our templates, designs, or code on any other platform, and you may not remove or alter any Fleet Market notice or credit the Service places on a storefront unless your plan includes the option to remove it.

Fleet Market, the Fleet Market logo, and our product names are our trademarks. Your trademarks are yours; you grant us the right to display them within the Service and, unless you tell us otherwise, to name you as a customer.

13. Availability and Support

We work to keep the Service available around the clock and use commercially reasonable efforts to do so, but we do not promise any particular uptime or response time, and we do not offer service credits, except where a separate written agreement with you says otherwise. We may take the Service down for maintenance, and will try to schedule planned maintenance outside business hours and to give notice in the dashboard.

Support is available by email at support@fleetmarket.us during our business hours, and through the help resources in the dashboard. We aim to respond within one business day.

If a security incident affects Your Content, we will notify you without undue delay after we confirm it, with what we know, so that you can meet your own notification obligations.

14. Suspension and Termination

By you

You may cancel your subscription at any time from your dashboard or by emailing support@fleetmarket.us. Cancellation takes effect at the end of the current billing period. You may delete your account at any time; deletion is immediate and permanent.

By us

We may suspend or terminate your account, a seat, a storefront, or a feature if you materially breach these Terms and do not cure the breach within 10 days of our notice (or immediately where the breach cannot be cured or poses a risk to the Service, other customers, or the public); if your account is past due under Section 4; if we are required to by law or by a court or regulator; or if we discontinue the Service on at least 90 days’ notice, in which case we will refund any prepaid, unused fees.

What happens to Your Content

When a subscription ends, your storefront goes offline and paid features stop. For 30 days after that, you may sign in to export Your Content using the tools in the dashboard, or ask us for an export. After 30 days, or immediately if you delete your account, we delete Your Content from the live Service and it is purged from backups on their normal schedule, as described in the Privacy Policy. Records we must keep by law, such as invoices, are kept for as long as the law requires.

Sections 5 (license, only as needed to complete deletion), 7, 12, 15, 16, 17, 18, and 20 survive termination.

15. Warranty Disclaimer

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE FULLEST EXTENT PERMITTED BY LAW, FLEET MARKET DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, THAT DEFECTS WILL BE CORRECTED, THAT YOUR CONTENT WILL NOT BE LOST, OR THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR PRODUCE ANY PARTICULAR BUSINESS RESULT, INCLUDING LEADS, SALES, RENTALS, OR SEARCH RANKINGS.

Some jurisdictions do not allow the exclusion of certain warranties. To that extent, the exclusions above apply only as far as the law allows.

16. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, FLEET MARKET AND ITS OWNERS, EMPLOYEES, CONTRACTORS, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, SALES, BUSINESS, GOODWILL, OR DATA, OR FOR THE COST OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS INCLUDES LOSSES FROM A STOREFRONT BEING UNAVAILABLE, A LISTING OR PRICE DISPLAYING INCORRECTLY, A MESSAGE NOT BEING DELIVERED, OR AN INTEGRATION NOT WORKING.

TO THE FULLEST EXTENT PERMITTED BY LAW, FLEET MARKET’S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE FEES YOU PAID TO FLEET MARKET IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED DOLLARS (US $100) IF YOU HAVE PAID NOTHING.

These limits do not apply to our liability for our gross negligence or willful misconduct, to our obligation to defend under Section 17, or to any liability that cannot be limited by law. The parties agree that these limits are a fair allocation of risk that is reflected in the price of the Service, and that they apply even if a remedy fails of its essential purpose.

17. Indemnification

By you

You will defend Fleet Market and its owners, employees, and contractors against any third-party claim, and pay the resulting damages, settlements, and reasonable attorneys’ fees, to the extent the claim arises from: (a) Your Content, including any claim that it infringes a third party’s rights or that a font, image, or brand asset you uploaded was not licensed; (b) your transactions with your customers, including sales, rentals, deposits, tickets, service work, and equipment; (c) marketing messages sent through your account, including any claim about consent under CAN-SPAM, the TCPA, or similar laws; (d) an accessibility claim to the extent it concerns content or configuration you control under Section 6; (e) your breach of these Terms or of any law; or (f) any dispute between you and a distributor, manufacturer, or other customer connected to your account.

By us

We will defend you against any third-party claim that the Service itself, as we provide it and as used in accordance with these Terms, infringes that party’s United States patent, copyright, or trademark, and pay the resulting damages and reasonable attorneys’ fees awarded against you. This does not cover claims arising from Your Content, from your combination of the Service with something we did not supply, or from your use after we told you to stop. If such a claim is made or we think one is likely, we may modify the Service to make it non-infringing, obtain a license, or terminate the affected feature with a refund of prepaid, unused fees. This is our entire liability for infringement.

Process

The party seeking defense must notify the other promptly, give it control of the defense and settlement, and cooperate reasonably at the defending party’s expense. The defending party may not settle a claim in a way that admits fault on behalf of, or imposes obligations on, the other party without its consent, which will not be unreasonably withheld.

18. Governing Law and Disputes

These Terms are governed by the laws of the State of Nebraska and the federal laws of the United States, without regard to conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Before either party files a claim, it will send the other a written description of the dispute and give it 30 days to resolve the matter informally. Notices to us go to legal@fleetmarket.us; notices to you go to your account email.

Any dispute not resolved informally will be brought exclusively in the state or federal courts located in Nebraska, and each party consents to their personal jurisdiction and venue. Either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

TO THE EXTENT PERMITTED BY LAW, EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL, AND AGREES THAT ANY CLAIM MUST BE BROUGHT IN ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.

Any claim arising out of these Terms or the Service must be filed within one year after it arose, or it is permanently barred, except where the law does not allow this limit.

19. Changes to These Terms

We may update these Terms. When we do, we will change the date at the top and post the revised Terms here. For material changes we will give account holders at least 30 days’ notice by email or in the dashboard before they take effect. Your continued use of the Service after a change takes effect means you accept it; if you do not, cancel before that date. Changes required by law or that only add a new feature may take effect immediately.

20. General Terms

  • Entire agreement. These Terms, the Privacy Policy, the Refund Policy, and any order or offer terms shown at checkout are the entire agreement between us about the Service and replace any earlier agreement or understanding. Terms in your purchase order or vendor forms do not apply.
  • Assignment. You may not assign these Terms without our written consent, except to a successor of your whole business that agrees to be bound. We may assign them to an affiliate or a successor to our business.
  • Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including outages of the third-party services in Section 11, internet failures, natural disasters, or government action. Payment obligations are not excused.
  • Independent parties. We are independent contractors. Nothing here creates a partnership, agency, franchise, or employment relationship.
  • Notices. Notices to you may be sent to your account email or shown in the dashboard. Notices to us go to legal@fleetmarket.us.
  • Severability and waiver. If a court finds a provision unenforceable, it will be enforced to the maximum extent allowed and the rest of these Terms stay in effect. A failure to enforce a provision is not a waiver of it.
  • Export and sanctions. You may not use the Service in violation of United States export or sanctions laws.
  • No third-party beneficiaries. Except for the persons entitled to indemnity under Section 17, these Terms give no rights to anyone other than you and Fleet Market.

21. Contact

Good Life Advertising, d/b/a Fleet Market Blair, Nebraska, United States Legal notices: legal@fleetmarket.us Support: support@fleetmarket.us Security reports: security@fleetmarket.us Privacy requests: privacy@fleetmarket.us Web: fleetmarket.us